The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Use of Instagram

This category honors the most effective and creative use of Instagram in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous winners and honorees here.
Instagram
93rd Oscars x Vanity Fair Winner, Nominee & Presenter Portraits
For the first time, the Academy partnered with Vanity Fair and Instagram to create the 93rd Oscars …
Instagram
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
Instagram
Genesis GV70 Artist Series
As part of the social launch of our first-ever Genesis GV70 performance SUV, we asked a group of bu…
Instagram
GoIbibo - We Will take Off Again
The travel and tourism industry crashed during the Covid-19 pandemic. As all forms of travel got ba…
Instagram
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Instagram
Only Murderers In The Building
To properly leverage the Only Murders in the Building Instagram, we wanted to use talent spotlights…
Instagram
Sort Of "The Future Is Theirs" Series
To celebrate the series premiere of HBO Max’s Sort Of, we aimed to develop a campaign that would bu…
Instagram
The Ecosystem Panels
The goals were: To show that MTS is the ecosystem with a set of products and services that to…
Instagram
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…