The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Overall TikTok Presence

This award honors brand presence on TikTok. Describe how your brand, agency or organization effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.
TikTok Presence
#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
TikTok Presence
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
TikTok Presence
#TargetTok - No list, just ✨vibes✨
TargetTok was launched with the ambition to reach younger audiences that are consuming content i…
TikTok Presence
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…
TikTok Presence
Impossible Science
How do you encourage today’s youth to be curious and inspire wonder, specifically in the fields of …
TikTok Presence
Insider on TikTok
Insider’s goal on TikTok is to build an audience and high engagement rate through the use of educat…
TikTok Presence
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
TikTok Presence
MGM Studios TikTok
The MGM Studios TikTok page was one of the first entertainment studio brands to break into the plat…
TikTok Presence
NowThis
NowThis has a singular mission: to make news engaging and relevant for young adults by humanizing o…
TikTok Presence
Sing 2
The highly anticipated second edition of the 2016 box office hit, Sing, announced it would make its…
TikTok Presence
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
TikTok Presence
The Points Guy UK
YOUTUBE The Points Guy UK YouTube channel is designed with the goal of entertaining, educating, …
TikTok Presence
The Spruce TikTok
The Spruce is one of the top 10 largest lifestyle properties online, dedicated to offering practica…
TikTok Presence
TheSoul Publishing on TikTok
TheSoul Publishing is a digital media studio specializing in creating fun and highly shareable vide…
TikTok Presence
Too Faced: A First Adopter and Leading Beauty Brand on TikTok
Our objective with the Too Faced TikTok channel is to connect with key Gen Z and Millennial consume…
TikTok Presence
WWE TikTok
Although WWE surpassed 1 billion social media followers in 2019, there was still uncharted territor…
TikTok Presence
‘How to Zoom’ TikTok Campaign:
Our content strategy and objectives are built around educating, celebrating & inspiring our custome…