The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Single Post or Activation

This award honors a single post and/or activation that garnered significant attention by "going viral,” or spreading quickly and widely through online shares.
Single Post or Activation
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Single Post or Activation
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
Single Post or Activation
#WarzoneReport
It was the one-year anniversary of Activision’s newest battle royale game: Call of Duty: Warzone. T…
Single Post or Activation
DQ Designer on Break Meme
Single Post or Activation
DQ Designer on Break Viral Facebook Post
In partnership with DQ clients, the Barkley team's objective was to drive engagement and conversati…
Single Post or Activation
GoFundMe Calls on Congress to Help Americans
In February of 2021, GoFundMe analyzed internal data and watched certain trends unfold on our platf…
Single Post or Activation
Going Viral: The Success of the 2010 Metrodome Roof Collapse Anniversary Video
The Metrodome Roof Collapse is a favorite conversation starter for Minnesotans. With the 10-year an…
Single Post or Activation
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Single Post or Activation
Grown-ish: Who Gets Married Campaign
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…
Single Post or Activation
Krystal: CraveTV
Krystal, in partnership with Dagger (AOR), launched Crave TV for the “high” holy holiday, 4/20. The…
Single Post or Activation
MGM Studios | How It Started → How It Ends
The breakout Sundance film, How It Ends, starring Zoe Lister-Jones, was set to release in the summe…
Single Post or Activation
Making the World of Soccer Stand Still
After a quiet summer, the schedule announcement is the first punch of excitement for a team/league.…
Single Post or Activation
Rick and Morty: An Interdimensional Social Experience
Listen up, brohs! If there were an award for putting the most effort into not giving a squanch, we’…
Single Post or Activation
The Naked Truth
Girls are in crisis. Their self-esteem is at an all-time low largely due to the proliferation of so…
Single Post or Activation
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Single Post or Activation
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Single Post or Activation
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…