The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Influencer & Celebrity YouTube Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for YouTube.

See previous winners and honorees here.
YouTube Partnership
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
YouTube Partnership
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
YouTube Partnership
Add An Ad 3.0
  BACKGROUND HDFC Bank, India’s largest private sector bank, was launching their 3rd annual s…
YouTube Partnership
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
YouTube Partnership
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
YouTube Partnership
Big Change
From mortgages to credit scores to making the most of your home – Rocket clients want to be on top …
YouTube Partnership
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…
YouTube Partnership
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
YouTube Partnership
Current x MrBeast
Current is a leading U.S. financial technology platform serving Americans working to create a bette…
YouTube Partnership
Dhar Mann
Dhar Mann Studios wanted to create a fun story that could provide influencers The Stokes Twins with…
YouTube Partnership
Hulu - Only Rudys In the Building
Sometimes original content requires a totally original approach to marketing. That was the thinking…
YouTube Partnership
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
YouTube Partnership
MTV’s Following: Bretman Rock
“MTV’s Following: Bretman Rock” is a 6 episode YouTube series, highlighting all aspects of the cont…
YouTube Partnership
Major League Baseball & The Wild - Home Plate
Baseball is the most attended sport in the US, but less well known in Europe. When Major League Bas…
YouTube Partnership
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
YouTube Partnership
Spiderman: No Way Home Film Integration
Hyundai planned to launch its first all-electric IONIQ 5 in late 2021. While already having the wid…
YouTube Partnership
T-Mobile: The GOAT in 5G
There's few things people love more than an iconic duo. Bonnie & Clyde. Sonny & Cher. Cheech & Chon…
YouTube Partnership
Tony Hawk Blood Board
Our client Liquid Death asked us to help them announce their partnerships with some celebrity brand…