The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Community Management

This award honors a brand, agency or organization who exhibited exeptional community management that engaged the audience, enhanced social presence and/or social following.

See previous winners and honorees here.
Community Management
Cruel Summer Social Media Campaign
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Community Management
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…
Community Management
Excelling Community Management
Community Management at Ferguson is an extremely in-depth program. We use this program to interact …
Community Management
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Community Management
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
Community Management
MTV Social
MTV Brand Social’s objective in 2021 was to hone in on our brand voice across our social platforms,…
Community Management
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Community Management
Peacemaker: What Peace Sounds Like
Who the f#ck is Peacemaker?! By the start of the tv series’ first season on HBO Max, everyone now k…
Community Management
Porsche ‘Tournament of Colors’ Series Wins Big in March
Overview: The Porsche brand is often associated with design and performance across its entire flee…
Community Management
SUNNYD Community Management
For many ‘90s kids, SunnyD was their whole childhood. Getting home from school you’d grab one to si…
Community Management
Tata Punchathon
Tata PUNCH was one of the most anticipated car launches of 2021, the audience looked up to. The exc…
Community Management
The L Word: Generation Q S2
We set out to make The L Word: Generation Q *the* most talked about show amongst LGBTQ+ audiences. …
Community Management
Titans Season 3
Home Brew partnered with HBO Max to deliver a premium and fan-servicing social media campaign to pr…
Community Management
Visible - General Social
As a customer-centric brand and all-digital company, Visible prides itself in its ability to connec…
Community Management
Women’s History Month: Women x Women
2020 was a difficult year for everyone, particularly for women who were disproportionately impacted…
Community Management
XOXO: Gossip Girl Community Management
The goal of the Community Management aspect of the Gossip Girl campaign was to make fans feel as th…
Community Management
YOU and YOU and YOU and YOU !!!
Okay, we’re a tad baby crazy with little Henry in the mix so you’ll excuse the bad metaphor, but Jo…
Community Management
Zack Snyder's Justice League
For the long-awaited release of Zack Snyder’s Justice League (aka the Snyder Cut), Home Brew envisi…
Community Management
eBay: Debunking Gen-Z Misperceptions
Welcome to this We Are Social New York how-to on bringing out the bright side of the internet. L…