The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Augmented Reality

This award honors the most creative and effective use of augmented reality, computer-generated objects in a real-world environment, in a social media or digital marketing campaign.

See previous winners and honorees here.
Augmented Reality
Augmented Reality--Air Force One
As part of the election coverage Alhurra’s News and Creative Services teams wanted to come up with …
Augmented Reality
Ball Aluminum Super Charger
Historically, Ball Corporation is mostly a B2B operation and at its core provides aluminum beverage…
Augmented Reality
Chewy Halloween Fur-tual Boutique
Relatable experiences for the consumer are crucial if brands are to succeed. More so for eCommerce …
Augmented Reality
Holiday Holograms with T-Mobile
Mini Metaverse or Holiday Holograms? Either way, T-Mobile gave Twitter users with a memorable wa…
Augmented Reality
Invesco QQQ 2021 March Madness
In Q1 2021, Invesco QQQ had the opportunity to premiere its partnership with the NCAA. After a diff…
Augmented Reality
Joy Shop
After two years of “making do,” our customers were ready to turn the joy up from 10 to 11 for Holid…
Augmented Reality
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Augmented Reality
Norwegian PR1MA Direct Mail + AR Experience
The overall business object for our Norwegian Prima campaign was simple: To launch the most in-dema…
Augmented Reality
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Augmented Reality
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Augmented Reality
Spider-Man: No Way Home App
To promote the next installment in the film series Spider-Man and to provide fans with an exclusive…
Augmented Reality
Stags’ Leap – Take the Leap AR
There are more than 60,000 wine labels on the market, and 38% of people have purchased a bottle of …
Augmented Reality
The Oakley KATO Virtual Launch
Oakley approached Kamp Grizzly to create a first-of-its-kind product reveal moment that introduced …
Augmented Reality
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …
Augmented Reality
Verizon AR Pro Interactive App
Showcase the power of Verizon’s 5G using next-gen XR tech. Create an instructional tool that users …