The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

User-Generated Content

This award honors a brand, agency or organization who used user generated content (UGC) to engage their audience in a way that enhanced social presence and/or audience following and drove revenue.

See previous winners and honorees here.
User-Generated Content
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
User-Generated Content
Amazfit – Every Minute Counts
Amazfit wanted to bring brand awareness to their new smartwatch series in a way that their competit…
User-Generated Content
Amazfit – Ready to take on the world?
What do you need to take on the world? Is it a sleek, simplistic smartwatch embellished with the un…
User-Generated Content
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
User-Generated Content
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
User-Generated Content
Kikkoman “Pour Your Art Into It” 60th Anniversary Contest
In Japan, until the late 1950s, soy sauce was usually sold in large 2-liter glass bottles. At home,…
User-Generated Content
KiwiCo
KiwiCo challenged kids to build and submit marble runs as a part of a community content project. Ne…
User-Generated Content
Kraft Mayo: Kraft Mayodorsement
As the brand that supports Mayo Lovers, we wanted to celebrate the biggest mayo lover with a Mayodo…
User-Generated Content
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
User-Generated Content
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
User-Generated Content
Narcity Media for Best Use of User-Generated Content
As a media and content publisher Narcity uses its social media platforms to not only share our life…
User-Generated Content
Ryan on an Island
The goal was to send every Mint subscriber an actual holiday card in the mail that would generate e…
User-Generated Content
Samsung #VideoSnapChallenge
‘8K Video Snap’ is a camera feature on the Galaxy S21 that gives people the ability to record 8K vi…
User-Generated Content
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
User-Generated Content
The North Face | It’s #MoreThanAJacket
For over 55 years, our jackets have been tested and proven; trusted and progressive. They have brok…
User-Generated Content
truTV: Big Trick Energy — #BigTrickTokChallenge
truTV partnered with entertainment marketing agency The Syndicate to promote upcoming series Big Tr…