The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Use of TikTok

This category honors the most effective and creative use of TikTok in a marketing campaign. Describe how your brand, agency or organization best used the platform's native tools to enhance a message, build community and meet objectives.

See previous year winners and honorees here.
#FaceOffChallenge
The objective was to promote the new song ‘Face Off’ by TechN9ne, featuring Joey Cool, King Iso and…
#REALVOICESOFPRIDE
There are currently 72 countries where LGBTQIA+ people are discriminated against by law. In six of …
#ShareTheMagic
For The Coca-Cola Company’s introduction to the TikTok platform, it was of utmost importance to use…
Big Mood, Big e.l.f.ing City
Everyone knows that the holiday season is about joy, friends, and family, but it’s also a time to s…
Chewy Chatty Pets Hashtag Challenge
Our objective was to break new ground for Chewy, authentically connect with a new generation of pet…
Comedy Central TikTok
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
H-E-B - TikTok
Recognizing the explosive growth of TikTok and seeing that our fans and shoppers are actively using…
How Invisible Universe Creates Unique IP on TikTok
In a world that spends hours scrolling on timelines, Invisible Universe leverages social media to d…
Intensivão da PPK
While Bayer’s intimate healthcare brand Canesten is available in Brazil’s consumer market, openly d…
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Lil Nas X - MONTERO (Call Me By Your Name)
The digital and social industry is a combination of creative executing and reporting. More often th…
MTV's Wild N Out TikTok
For the past few years Wild ‘N Out has been a driving force when it comes to MTV Entertainment Grou…
Make a Bunch Happen
In the span of a year, Honey Bunches of Oats went from targeting all-family breakfast occasions to …
My Chevy Truck ft. Breland
Imagine this—you open on an average, hard-working white male wearing plaid as he’s tossing lumber i…
Only Murderers In The Building
To launch Only Murders in the Building straight into the social conversation, we leveraged the show…
Radio City Rockettes TikTok Channel
After the unprecedented cancellation of the 2020 Christmas Spectacular for the first time in histor…
Samsung #VideoSnapChallenge
‘8K Video Snap’ is a camera feature on the Galaxy S21 that gives people the ability to record 8K vi…
Sing 2
The highly anticipated second edition of the 2016 box office hit, Sing, announced it would make its…
Sing 2 on TikTok
To support Universal Pictures’ Sing 2 theatrical release, QYOU set out to make the film a blockbust…
Sperry Moc Sider
To generate excitement for the Sperry Moc Sider shoe, TikTok posed a great opportunity to reach you…
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Stop Acne In Its Tracks
Connect to the cultural conversation  As a brand known solely for its efficacy in treating acne,…
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
That Close TikTok Challenge
For Gen Z, friendship is everything; it’s celebration, introspection, growth, tension, conflict; ev…
The Optimist
The Optimist TikTok channel was created to start positive and practical conversations focused on su…
Too Faced Takes TikTok By Storm With Its #MaxPlumpJump Challenge
The larger brand and business objective with our Too Faced #MaxPlumpJump campaign was to drive mass…
Twitch TikTok Channel Launch
Twitch’s core audience of hyperconnected, enthusiastic gamers is constantly on the front line of in…
Walmart #DealGuesser — Gamifying Black Friday Deals
Black Friday is one of the busiest days for both shoppers and retailers, and in recent years, many …
ampm National Horchata Day
Horchata is delicious. While most convenience stores haven’t heard of horchata, ampm has it on tap.…