The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Real Time Response

This category honors the use of social media or digital by a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.
Real Time Response
"No Family. No Drama"
One-third of wireless customers are on single-line phone plans, which don’t offer the savings of gr…
Real Time Response
"Take the $500k"
Join in on the "Dinner with JAY-Z or $500k?" debate like only TIDAL could.
Real Time Response
Addressing the Gender Gap in Sports with 160over90 and VMLY&R
In 2021, the world of sports still faces disparity when it comes to equality between men’s and wome…
Real Time Response
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Real Time Response
Comment Like a Boss - The world’s first engagement activity that ran on Google Slides
In India, millennials don’t look at banking as an exciting product. The category, in general, has b…
Real Time Response
Domino's congratulates Olympian Mirabai Chanu
In July 2021, The Tokyo Olympics were in full swing with fans all around the world stuck to their s…
Real Time Response
Football is for Everyone
The NFL is more than a source of entertainment, it’s a platform for influencing and creating change…
Real Time Response
Frank’s RedHot : TikTok Hot Sauce Wars
Our objective was to grow brand awareness, affinity, and love by meaningfully engaging with consume…
Real Time Response
GoFundMe's AAPI Community Relief Fund
In early 2021, there was a shocking rise in violence directed against Asian Americans. Following th…
Real Time Response
Kendra Scott's #BamaRush to TikTok
On August 10th 2021, the nation was glued to TikTok as hundreds of sorority hopefuls showed off the…
Real Time Response
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Real Time Response
NYC Christmas in the Time of Omicron
Each December, we publish a social-only Instagram story that highlights the New York City holiday s…
Real Time Response
Sarah Higgins
Pete Thamel’s tweet reporting the departure of Notre Dame Football head coach Brian Kelly – the win…
Real Time Response
Sha'Carri Richardson & Kanye West for Beats Studio Buds
Sha’Carri Richardson captured the world’s attention with her record-breaking 100-meter dash. But as…
Real Time Response
When Pepsi Met Mango, An Unexpected Love Story
Tinder is all about human connections for everyone no matter what your interests are. Created for t…
Real Time Response
Whirlpool: The Great Microwave Debate
Remember the great “dress” debate? Or maybe Laurel/Yanny rings a bell? Well the night before Memori…
Real Time Response
YOU: Just Two Certified Freaks
When Cardi B noticed that Penn Badgley mentioned her in an interview, she excitedly tweeted about i…