The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Multicultural Community Engagement

This award honors a brand, agency, organization or institution that use social media or digital to effectively engage and collaborate with historically and presently marginalized racial and ethnic communities.

See previous winners and honorees here.
#ShareTheMagic
For Coca-Cola’s first TikTok campaign, it was of utmost importance to use TikTok in a way that was …
AT&T Dream in Black: Rising Future Makers
The Black community is recognized for their ingenuity, being trendsetters, and moving culture forwa…
Anheuser-Busch Reventón De Verano
As the largest beer company in the world, Anheuser Busch strives to bring people together over a be…
Breaking Bread: A conversation on race in America
The mission of Heal America is to provide a path forward around issues of race through healing, red…
Burt’s Bees: First To Use Omnicom’s Diverse Creators Network
Over the last decade, Burt's Bees has pushed themselves to champion inclusion and diversity through…
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
De Viaje Con Los Derbez 2
With such a high caliber show we knew that the show would act as “silver arrow” content with the go…
Doritos Gaming While Black
Doritos launched #AmplifyBlackVoices in 2020 to support the Black Lives Matter Movement and the Bla…
El Pollo Loco - Dia de los Muertos
Día de los Muertos is one of the most cherished holidays in Mexican culture, and consequently, a ma…
Fenty Beauty Eau De Parfum Ghost Stores Launch
With the launch of its first ever fragrance, Fenty Eau Du Parfum, Fenty Beauty wanted to disrupt th…
Get NYC vaccinated!
Epicenter-NYC may be small, but its impact among the communities we serve has changed lives and eve…
HBO Asian Pacific American Short Film Competition LA + NY Event Series 2021
The main goal of HBO’s Asian Pacific American Visionaries campaign was to continue developing the p…
HBO Max: See Us
The primary objectives for this marketing effort were to identify and execute opportunities for HBO…
Heinz - The Black Kitchen Podcast
Back in April 2021, Heinz, the LEE Initiative and Southern Restaurants for Racial Justice partnered…
Hollister Good Vibras Latinx Collective
At Hollister, we have been on an ongoing journey to amplify BIPOC voices - and listening to our Gen…
How Our Series on Ethnic and Religious Minorities Bridged Conversations Across Diverse Communities
Being part of Al Jazeera Media Network, whose motto is “voice of the voiceless,” it was important f…
I Gotta Story to Tell – TRT World
I Gotta Story To Tell is a digital series built from the ground up by a young generation of produce…
Isabel Allende
The objective was to create awareness for Isabel: The Intimate Story Of Isabel Allende and authenti…
LaLiga Multicultural Content Strategy for North America
Entering the North American market in 2018 through a joint venture with Relevent Sports Group, LaLi…
Latin X Campaign
Celebrating inclusivity for all Latines: Black Latines, Asian Latines, Indigenous Latines, and Tran…
Romeo Santos: King of Bachata
To accomplish our objectives, we utilized technology, and created a one-week COVID compliant pop-up…
Shine A Light
Across North America, antisemitism is on the rise.  According to the FBI, 55% of all religiously…
Take on Anything with Facebook Groups
Our ambition was to show the world the unique, people powered value hidden inside Facebook Groups. …
Target | Welcome To
The primary objective for Welcome To was to increase Target brand awareness and brand love among mu…
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
Uncovering TNBC: Stories of Resilience
Not all breast cancer patients feel a sense of community every October during Breast Cancer Awarene…
VH1's Growing Up Black
The goal of Growing Up Black is to learn about what it’s like growing up Black in America from the …
VH1's LGBTQ Herstory Month
In recognition of LGBT History Month (October), the RuPaul’s Drag Race team gathered and photograph…
Visa Uses Data To Boost Black-owned Small Businesses
Going into the 2020 holiday season during a global pandemic, consumer spending was on the rise. Vis…
Women’s History Month: Women x Women
2020 was a difficult year for everyone, particularly for women who were disproportionately impacted…
Your Attention Please: Initiative 29
Hulu’s original series, Your Attention Please, shines a spotlight on contemporary individuals whose…
grown-ish: Black Student Union
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…