The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Multi-Platform Campaign

This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning digital and traditional media channels, see Integrated Campaign.

See previous winners and honorees here.
"Earning the Aflacket" (Aflac College Football, 2021)
There’s a gap between healthcare costs and what traditional health insurance covers. It’s Aflac’s m…
#UltaBeautyatTarget - The Perfect Pair
In launching our biggest partnership of the year, our objective was to bring awareness to the 50+ p…
2022 TUCSON Question Everything Launch
The compact SUV segment is the most competitive and crowded space in the automotive market. Hyundai…
BNY Mellon – Active Wealth Accelerator
Starting a new relationship with a financial advisor is a daunting endeavor—especially when it invo…
Benefitfocus
With the goal of providing a seamless benefits platform experience to Employers, Health Plans and B…
Boxed Water™
Boxed Water’s™ Flavors line extension was born from consumer demand. For ten years, Boxed Water™ ha…
Chase Your Dream
  Campaign Objective: Olympics as the focal point, weave about the communication strategy to inc…
Comedy Central's Stand Up for Your Mental Health
Comedy is a powerful medium for engaging fans around complex, even difficult, topics. Stand-up is a…
Coverage ConfiDance
The objectives for the Coverage ConfiDance campaign were to: Increase awareness of AAA's Cove…
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Cruel Summer Integrated Campaign
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Disney’s ‘Jungle Cruise’ World Premiere – Skipper Takeover
Nothing is more “Hollywood” than a movie premiere at Disneyland, and what better way to celebrate a…
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
El Pollo Loco - Dia de los Muertos
Día de los Muertos is one of the most cherished holidays in Mexican culture, and consequently, a ma…
Free Guy: How Our Humble, Helpful Hero Blew Up
The main character in Free Guy is stuck in a video game. And given all he wants to do is break out …
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Global Movie Day | 2nd Annual (2021)
The second annual Global Movie Day was held on Saturday, February 13, 2021 during the global pandem…
HBO Max: See Us
The primary objectives for this marketing effort were to identify and execute opportunities for HBO…
IBM Consulting x ESPN fantasy football
Over the past five years, IBM has partnered with ESPN to collectively develop and accelerate their …
JoJo Siwa: Over the RainBOW at Walmart
After the JoJo Siwa: Be Your Selfie Program in 2020, we were challenged with developing a program t…
Let's Get Social
Unlike our TV content, which was hilarious and resonating with audiences across the board, our soci…
Levi’s Music Project: 2021 Discord Launch
BACKGROUND Imprint Projects developed the Levi’s Music Project with Levi’s global marketing team o…
MGM Studios | Brand Update
MGM Studios has a long storied history, in both film and television, and its brand identity has alw…
MakeMyTrip #MyIndia (By The Glitch & Eleve Media)
India is not only large, but it is also immensely diverse. There are many Indias inside one India a…
Million Acts of Love
One year into COVID, many groups had been recognized for how hard the pandemic hit them (and rightf…
Mushroom Council x Food Network: Blended Burger Contest
Today, the Mushroom Council plays a very important role in the national promotion of fresh mushroom…
Netflix Home of True Crime
The True Crime genre has exploded in popularity, spilling across and filling every media format – f…
Only Murders in the Building Campaign
From the minds of Steve Martin, Dan Fogelman & John Hoffman comes a comedic murder-mystery series f…
Punk
As an artist widely recognized as a trailblazer in hip-hop and culture at large, it was important t…
Queer Music Week
To celebrate 2021’s Pride Month, MTV News aimed to gather and magnify essential LGBTQ+ voices in mu…
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Scream | Digital Campaign
Feed the core, legacy fans.  Broaden target audience and build awareness among Gen-Z movie goe…
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Somos Limitless
The new generation of Latinx people sees cultural fluidity as our superpower, not a hindrance. We’v…
Sound of Spending
Interac is often seen as a logo on a card or a utilitarian technology, However, they are so much mo…
Stay Close at Days Inn
With 1,600 locations in over 20 countries, Days Inn by Wyndham is one of the largest, most well-rec…
Summer of Cena
This summer, WWE celebrated the return of megastar and 16-time World Champion John Cena. The Leader…
SweetBEATS
SweeTARTS’ set out to refresh its heritage-based perception by focusing on growing brand affinity w…
Take on Anything with Facebook Groups
Our ambition was to show the world the unique, people powered value hidden inside Facebook Groups. …
Tech Hard
Everyone has a discount during the holidays. Big whoop.  Deals are ubiquitous during the holiday…
That Close Brand Campaign
For Gen Z, friendship is everything; it’s celebration, introspection, growth, tension, conflict; ev…
That Girl Lay Lay Series Launch Campaign
Alaya High, a.k.a. That Girl Lay Lay, comes to Nickelodeon as a 13-year-old music prodigy who has c…
The 2021 Pride Month Logo30
Resilience, innovation, persistence, and the transformative spirit of rebellion are at the heart of…
The Boss Baby: Family Business - Ted’s Performance Reviews
Our goal was to generate awareness, affinity, and ultimately viewership of the new Boss Baby movie …
The EBRD's 30th anniversary campaign - Looking Back To Look Forward
Our objectives were: Grow the EBRD's audiences throughout the 30th anniversary campaign and m…
The Matrix Resurrections: Digital Campaign
Warner Bros. needed on-brand, digital tactics that leveraged the appeal of the Matrix franchise’s c…
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
The Rock’s 25th Anniversary
In November 2021, WWE was proud to celebrate the 25th-year anniversary of the debut of Dwayne “The …
The Story of Funables
Ferrara Candy Company acquired Kellogg Co.'s Fruity Snacks as part of a $1.3B deal with plans to gi…
Trainual
Specifically designed to combat the challenges associated with starting a business, we launched Tra…
VH1's RuPaul’s Drag Race Season 14 RuVeal
Each season of RuPaul’s Drag Race, fans anticipate the annual Queen RuVeal, where the @rupaulsdragr…
VH1's RuPaul’s Drag Race Social
RuPaul’s Drag Race is inherently LGBTQ. It is the queer version of main stream sports on television…
WWE WrestleMania
For nearly three decades, WrestleMania has been WWE’s largest and most extravagant show of the year…
Walmart & So Yummy 360º Shoppable Campaign
Walmart is taking big strides to ramp up social commerce and through this partnership we were able …
Wells Fargo x Bleacher Report Everyday Active Campaign
Wells Fargo came to us with the goal to help them educate, excite, and establish the new Active Cas…
Xiaomi Master Class
October 20, 2021, Xiaomi officially announced the launch of the Xiaomi Master Class series. The new…