The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Influencer & Celebrity TikTok Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.
#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
#ShareTheMagic
For Coca-Cola’s first TikTok campaign, it was of utmost importance to use TikTok in a way that was …
Animalogic
Educate, inspire, entertain. With over 300 million video views across YouTube, Snapchat Discover an…
Apple Pie Hot Dog ft. Guy Fieri
Chevrolet has been the official vehicle of Major League Baseball (MLB) since 2005 and its ties to t…
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Clorox® Scentiva® YAS Clean!
“Yay!!! It’s time for spring cleaning!!!” Said no one ever. Once a year, millions of Americans …
Kay: #EveryKiss NYE Challenge
“Every Kiss Begins with Kay” is one of the most recognizable taglines in advertising history, but i…
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
Microsoft Apps As People featuring Annie Agar
If you’re a sports fan and checked social media over the past year, chances are you came across at …
Paramount+/Nickelodeon TikTok Collaboration
In March of 2021, CBS All Access relaunched as Paramount+. Featuring an expanded portfolio of progr…
Sabra-Forever Dipping Campaign
In 2020, Sabra Canada had successfully secured itself as English Canada’s leading hummus brand. How…
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
The Untitled Josh Horowitz Show
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
Tinuiti x Revlon: Exploding on TikTok with Megan Thee Stallion
Revlon wanted to help reinvigorate their brand with a fresh new face by partnering with celebrity i…
Trending: MTV's Video Music Awards
MTV wanted to shine a light on the creators who are using music to create culture and rocketing tre…
UPS / J Balvin X TikTok
UPS wants to build relevance with younger and more diverse small-business owners, which is imperati…
Welcome Back to School Style
After a year of remote learning, anticipation to return to school -- and perhaps more importantly, …