The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Food & Beverage

This awards honors the most effective and creative use of social media and digital by a food and beverage brands. Objectives may include (but are not limited to) the product launches, special offers/promotions and fostering community.

See previous winners and honorees here.


If applicable, please see our category for Wine, Beer & Spirits.
#FlippingDelicious Summer Grilling: Primal Kitchen x Captiv8
Primal Kitchen has a mission to change the way the world eats and inspire better-for-you eating wit…
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Bibigo: A Discovery Worth Sharing
In 2020, we helped Bibigo launch their portfolio of Korean dumplings (called Mandu) in the U.S., an…
Bomb Pop Is Not One Thing
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
Boxed Water™
Boxed Water’s™ Flavors line extension was born from consumer demand. For ten years, Boxed Water™ ha…
Chicken is What You Make It Social
Fresh poultry tends to be a low-interest category. But for seasoned and novice home cooks alike, fo…
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
Feast and Field
Feast and Field is a weekly digital magazine from Lee Enterprises. Launched in March 2021, our miss…
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
KIND on TikTok: A Nice Way To Reach A Younger Audience
KIND approached Tinuiti for expanding their media mix to TikTok for an upcoming campaign promoting …
Let's Get Social
Unlike our TV content, which was hilarious and resonating with audiences across the board, our soci…
McCormick Grill Mates 2021 Integrated Campaign
In 2021, McCormick aimed to increase Grill Mates household penetration by driving awareness and est…
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
The Rural Dictionary with Eric Stonestreet
Pig farming has always been associated with dirt and mud. But today’s pig farmers are obsessed with…
The Story of Funables
Ferrara Candy Company acquired Kellogg Co.'s Fruity Snacks as part of a $1.3B deal with plans to gi…
Trolli Gummi Creations Myspace Invasion
In early 2021, Trolli challenged Golin to launch a new product innovation: Trolli Sour Gummi Creati…
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…