The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Food & Beverage

This awards honors the most effective and creative use of social media and digital by a food and beverage brands. Objectives may include (but are not limited to) the product launches, special offers/promotions and fostering community.

See previous winners and honorees here.

If applicable, please see our category for Wine, Beer & Spirits.
Food & Beverage
#FlippingDelicious Summer Grilling: Primal Kitchen x Captiv8
Primal Kitchen has a mission to change the way the world eats and inspire better-for-you eating wit…
Food & Beverage
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Food & Beverage
Bibigo: A Discovery Worth Sharing
In 2020, we helped Bibigo launch their portfolio of Korean dumplings (called Mandu) in the U.S., an…
Food & Beverage
Bomb Pop Is Not One Thing
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
Food & Beverage
Boxed Water™
Boxed Water’s™ Flavors line extension was born from consumer demand. For ten years, Boxed Water™ ha…
Food & Beverage
Chicken is What You Make It Social
Fresh poultry tends to be a low-interest category. But for seasoned and novice home cooks alike, fo…
Food & Beverage
Defy the Fry
For over 65 years Genuine Broaster Chicken’s unique combination of quality, flavor and cooking spee…
Food & Beverage
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
Food & Beverage
Feast and Field
Feast and Field is a weekly digital magazine from Lee Enterprises. Launched in March 2021, our miss…
Food & Beverage
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Food & Beverage
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Food & Beverage
I Can't Believe It's Not Butter | Not Butter Summer
We set out to make I Can’t Believe It’s Not Butter! Spray – one of ICBINB’s fan-favorite products, …
Food & Beverage
KIND on TikTok: A Nice Way To Reach A Younger Audience
KIND approached Tinuiti for expanding their media mix to TikTok for an upcoming campaign promoting …
Food & Beverage
Let's Get Social
Unlike our TV content, which was hilarious and resonating with audiences across the board, our soci…
Food & Beverage
McCormick Grill Mates 2021 Integrated Campaign
In 2021, McCormick aimed to increase Grill Mates household penetration by driving awareness and est…
Food & Beverage
Pepsi Made For Football Watching
After a difficult 2020 NFL Season, Pepsi wanted to find a way to reunite Football fans with their f…
Food & Beverage
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Food & Beverage
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Food & Beverage
Taco Tuesday® “Meating Maker”
Business Goal: Plain and simple, we need to be part of consumers’ Tuesday routine, driving more tra…
Food & Beverage
The Lil Jif Project
The J.M. Smucker Company needed to do more to win over younger consumers. After having had a reduce…
Food & Beverage
The Rural Dictionary with Eric Stonestreet
Pig farming has always been associated with dirt and mud. But today’s pig farmers are obsessed with…
Food & Beverage
The Story of Funables
Ferrara Candy Company acquired Kellogg Co.'s Fruity Snacks as part of a $1.3B deal with plans to gi…
Food & Beverage
Trolli Gummi Creations Myspace Invasion
In early 2021, Trolli challenged Golin to launch a new product innovation: Trolli Sour Gummi Creati…
Food & Beverage
Tropicana Toothpaste
Overview: It is scientifically impossible to enjoy a glass of orange juice after brushing your t…