The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Fitness, Health, & Wellness

This award honors the most effective and creative use of social media and digital by brands that specialize in fitness, personal wellness and healthy lifestyles.

See previous winners and honorees here.
Fitness, Health, & Wellness
"Poopowerment"
Garden of Life is the #1 vitamin and supplement brand in the natural channel and on Amazon. However…
Fitness, Health, & Wellness
21 Days
Let's face it, we all possess at least one bad habit that we can't seem to ditch. And the pandemic …
Fitness, Health, & Wellness
Body Language
Women’s health has been historically misunderstood and under-researched. Over the centuries, there’…
Fitness, Health, & Wellness
Feeling Yourself
Paid Workout is a fitness motivation app that gamifies and incentivizes fitness and activity. We we…
Fitness, Health, & Wellness
French's MustSwitch
French’s declared 2021 “The year of the sandwich.” Overall, our charge was to get our mustard on on…
Fitness, Health, & Wellness
LA Galaxy and Herbalife Nutrition unveil the LA Galaxy AR/VR Experience
For many years, the LA Galaxy Post-Season Tour has been a very successful platform to connect the L…
Fitness, Health, & Wellness
Project Rock "Show Your Work" Campaign
To encourage users across the globe to get back into their daily commitment of working out, being a…
Fitness, Health, & Wellness
The Truth Doctor
Dr. Courtney Tracy created The Truth Doctor to dismantle the stigma around mental health and mental…
Fitness, Health, & Wellness
UA Body In Mind YouTube Series
In 2021, Under Armour wanted to inspire all female athletes during this unpredictable time to keep …
Fitness, Health, & Wellness
Xrystal with an X
As vaccinations increased and comfort increased, Planet Fitness set out to achieve two main goals: …