The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.
2021 WICC Best XI Presented by Ally
With the goal of expanding our footprint in women’s soccer and reinforcing our commitment to the gr…
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
Ancestry - All of Us
Now more than ever, given the challenges brought on by the pandemic, consumers are looking for ways…
Ancestry Records of Resilience
For centuries Black Americans fought injustices and overcame challenges that still echo in the worl…
Audi x The Academy
Audi is an official partner of Major League Soccer, with specific investment around the development…
Behind The Pain (Harold)
The objective of this campaign was to raise awareness of SEON as not only an incredible b2b fraud f…
Between 2 Kegs - LA Chargers and Bud Light
At the Chargers, one of our main objectives is to uncover new ways for our partners’ brands to come…
Black People Like... Season 2
Black People Like… is a Freeform original social series that launched in February 2020 to start a c…
Blast Off: The Ultimate NERF Competition
The idea for Blast Off: The Ultimate Nerf Competition began as an extension of Hasbro’s sponsorship…
Changemakers
The COVID-19 pandemic has disproportionately impacted Black communities and businesses across the U…
Cinnamon Toast Crunch 'No Days Off' and 'Days Off'
Team Whistle, the global sports and entertainment media company partnered with Cinnamon Toast Crunc…
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Cruel Summer Rewind: The Aftershow
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Deep Dive
TRT World’s Deep Dive takes a deeper look at important topics and issues that shape our world. T…
Exposure
Samsung had an innovative product featuring the best smartphone camera on the market, but they were…
Going Viral With Fazoli's Test Kitchen On TikTok
The world’s best Creators approach TikTok differently than Brands — one group receives rich engagem…
Hulu x Questions for Cash
Kids of the internet generation think that they know everything about anything--sports stat lines, …
I Gotta Story to Tell – TRT World
I Gotta Story To Tell is a digital series built from the ground up by a young generation of produce…
In The Balance
Microsoft asked us to create a bold and pioneering awareness campaign to stimulate desire and excit…
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime has made a name for itself with its short-form and long-form series so we were excited to …
Let’s Target Season 3
The first two seasons of the hit YouTube series Let’s Target netted over 40 million viewers, thanks…
Lisa Ann Endicott
The overall client’s goal was to create an original content platform to showcase the core values an…
MGM Studios | #MGMood
With such a large film library, we are constantly looking for innovative ways to breathe new life i…
Messenger "How We Friendsgiving"
Friendsgiving has gone from being a cultural fad to a yearly tradition among younger generations. F…
Narcity Media for Branded Series
For over 100 years, Mazda has committed itself to build safe, sophisticated, and versatile vehicles…
On the Rise
During the summer of 2020, at the height of the pandemic and racial unrest, Black-owned businesses …
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
SCENES
SoundCloud is a next-generation music entertainment company, powered by a community of artists and …
SEEHER Multiplicity
While some people may have never had to code-switch, others do it on a daily basis but may be unawa…
Smithsonian's Meaning in Music
To acknowledge, amplify and celebrate the inaugural Hip-Hop History Day on August 11, 2021 and the …
Sony Presents: Creator to Creator - Meet Miles Morales
As a creative entertainment company, Sony celebrates creators who think differently, push boundarie…
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
THE ARCHIVE: UNBOXED - Pilot Halloween Special
Increase Home Ent sales and ad revenue by driving YT subscriptions and engagement by distributing l…
The Ready Room
The Ready Room" is a talk show that discusses new episodes of Paramount+ streamed Star Trek origina…
The Red Desk
While YouTube is one of the top online search tools, it didn’t offer the content first-time home bu…
Tso'l Food: Char Siu Noodles
Inspired by the classic Chinese American dish General’s Tso’s chicken, Tso’l Food goes on an Americ…
UA Campus Blitz - Jackson State Edition: "We Believe"
When Under Armour partners with collegiate programs, its more than a logo on a jersey. We are about…
Uncensored: Stories of Black Professionals at Deloitte
In the spring of 2020 while the nation was still in the grips of the COVID-19 pandemic, it faced a …
VH1's The Pit Stop
In 2021, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Week For Life Wellness Series
The Florida Lottery has contributed more than $1 Billion to education for each of the past 19 years…
Youtube Creator Spotlight Brazil
Create a documentary series in six 10' episodes to showcase six black creators from Youtube. Six in…