The 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. The current season is now closed.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Overall Presence

Clubhouse Presence NEW! Discord Presence NEW! Emerging Platform Presence NEW! Facebook Messenger Presence NEW! Facebook Presence Instagram Presence LinkedIn Presence NEW! Multi-Platform Presence NEW! Pinterest Presence NEW! Reddit Presence NEW! Snapchat Presence TikTok Presence Triller Presence NEW! Tumblr Presence NEW! Twitch Presence NEW! Twitter Presence WeChat Presence NEW! Weibo Presence NEW! WhatsApp Presence NEW! YouTube Presence

Influencer & Celebrity Brand Partnership

Emerging Platform Partnership NEW! Facebook Partnership Instagram Partnership Multi-Platform Partnership Snapchat Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Games Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Content and Media

Audio Clips NEW! Blogs NEW! Branded Content Branded Podcast Branded Series Clapback NEW! Contest or Promotion Data Visualization Emojis Filter/Lens GIFs Hashtag Meme Native Advertising Newsletters NEW! Podcast Podcast Mini Series Polls & Surveys Single Post or Activation NEW! Stickers NEW! User-Generated Content Voice NEW!

Strategy & Engagement

Artificial Intelligence Call to Action Chatbots Community Management Creative Use of Technology Customer Service Employee Engagement NEW! Fundraising NEW! Gamification Geo-Targeting NEW! Globalization NEW! Humor Insights & Trends NEW! Integration with Live Television Large Media Buying Strategy LGBTQ Community Engagement Localization Media Buying Strategy on a Shoe-String Micro-Influencer Strategy Mid-Range Media Buying Strategy Multicultural Community Engagement Music & Dance Organic Promotion Paid & Amplification NEW! Physical and Digital Convergence Public Service Announcement Real Time Media Buy Real Time Response Shopping NEW! Storytelling Takeovers NEW!

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

Branded Series

This award honors the most creative and effective use of a branded content series, such as a digital web series or docu-series, by a brand, agency, or organization.

See previous winners and honorees here.
Branded Series
2021 WICC Best XI Presented by Ally
With the goal of expanding our footprint in women’s soccer and reinforcing our commitment to the gr…
Branded Series
90069
To authentically increase brand awareness and build brand affinity among its predominantly Gen Z me…
Branded Series
Ancestry - All of Us
Now more than ever, given the challenges brought on by the pandemic, consumers are looking for ways…
Branded Series
Ancestry Records of Resilience
For centuries Black Americans fought injustices and overcame challenges that still echo in the worl…
Branded Series
Audi x The Academy
Audi is an official partner of Major League Soccer, with specific investment around the development…
Branded Series
Behind The Pain (Harold)
The objective of this campaign was to raise awareness of SEON as not only an incredible b2b fraud f…
Branded Series
Between 2 Kegs - LA Chargers and Bud Light
At the Chargers, one of our main objectives is to uncover new ways for our partners’ brands to come…
Branded Series
Black People Like... Season 2
Black People Like… is a Freeform original social series that launched in February 2020 to start a c…
Branded Series
Blast Off: The Ultimate NERF Competition
The idea for Blast Off: The Ultimate Nerf Competition began as an extension of Hasbro’s sponsorship…
Branded Series
Changemakers
The COVID-19 pandemic has disproportionately impacted Black communities and businesses across the U…
Branded Series
Cinnamon Toast Crunch 'No Days Off' and 'Days Off'
Team Whistle, the global sports and entertainment media company partnered with Cinnamon Toast Crunc…
Branded Series
Convos with CEOs
Target wanted to authentically bring light to Black-owned businesses, their founders’ stories, and …
Branded Series
Creating a Healthier Asia
The Asia-Pacific region rallied together with the World Health Organisation (WHO) to eradicate hepa…
Branded Series
Cruel Summer Rewind: The Aftershow
From executive producer Jessica Biel, Freeform’s original series “Cruel Summer” takes place over 3 …
Branded Series
Deep Dive
TRT World’s Deep Dive takes a deeper look at important topics and issues that shape our world. T…
Branded Series
Exposure
Samsung had an innovative product featuring the best smartphone camera on the market, but they were…
Branded Series
Going Viral With Fazoli's Test Kitchen On TikTok
The world’s best Creators approach TikTok differently than Brands — one group receives rich engagem…
Branded Series
Hulu x Questions for Cash
Kids of the internet generation think that they know everything about anything--sports stat lines, …
Branded Series
I Gotta Story to Tell – TRT World
I Gotta Story To Tell is a digital series built from the ground up by a young generation of produce…
Branded Series
In The Balance
Microsoft asked us to create a bold and pioneering awareness campaign to stimulate desire and excit…
Branded Series
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Branded Series
LENOVO LATE NIGHT IT
Background: A whopping 90% of IT decision makers struggle to find engaging IT content that can h…
Branded Series
Leading Sports Brand Overtime Launches O Films Presented by GMC
Overtime has made a name for itself with its short-form and long-form series so we were excited to …
Branded Series
Let’s Target Season 3
The first two seasons of the hit YouTube series Let’s Target netted over 40 million viewers, thanks…
Branded Series
Lisa Ann Endicott
The overall client’s goal was to create an original content platform to showcase the core values an…
Branded Series
MGM Studios | #MGMood
With such a large film library, we are constantly looking for innovative ways to breathe new life i…
Branded Series
Messenger "How We Friendsgiving"
Friendsgiving has gone from being a cultural fad to a yearly tradition among younger generations. F…
Branded Series
Narcity Media for Branded Series
For over 100 years, Mazda has committed itself to build safe, sophisticated, and versatile vehicles…
Branded Series
On the Rise
During the summer of 2020, at the height of the pandemic and racial unrest, Black-owned businesses …
Branded Series
POPS Integrated Marketing Campaign
To empower US small businesses to put their people (employees) back into the center of their busine…
Branded Series
Personal Records
Our objective for this series was to drive authenticity for the Under Armour brand among runners. F…
Branded Series
Quest For Craft
Awareness remains very low for the brand. The Balvenie’s prompted awareness is only at 25% which tr…
Branded Series
SCENES
SoundCloud is a next-generation music entertainment company, powered by a community of artists and …
Branded Series
SEEHER Multiplicity
While some people may have never had to code-switch, others do it on a daily basis but may be unawa…
Branded Series
Smithsonian's Meaning in Music
To acknowledge, amplify and celebrate the inaugural Hip-Hop History Day on August 11, 2021 and the …
Branded Series
Sony Presents: Creator to Creator - Meet Miles Morales
As a creative entertainment company, Sony celebrates creators who think differently, push boundarie…
Branded Series
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
Branded Series
THE ARCHIVE: UNBOXED - Pilot Halloween Special
Increase Home Ent sales and ad revenue by driving YT subscriptions and engagement by distributing l…
Branded Series
The Ready Room
The Ready Room" is a talk show that discusses new episodes of Paramount+ streamed Star Trek origina…
Branded Series
The Red Desk
While YouTube is one of the top online search tools, it didn’t offer the content first-time home bu…
Branded Series
Tso'l Food: Char Siu Noodles
Inspired by the classic Chinese American dish General’s Tso’s chicken, Tso’l Food goes on an Americ…
Branded Series
UA Campus Blitz - Jackson State Edition: "We Believe"
When Under Armour partners with collegiate programs, its more than a logo on a jersey. We are about…
Branded Series
Uncensored: Stories of Black Professionals at Deloitte
In the spring of 2020 while the nation was still in the grips of the COVID-19 pandemic, it faced a …
Branded Series
VH1's The Pit Stop
In 2021, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Branded Series
Week For Life Wellness Series
The Florida Lottery has contributed more than $1 Billion to education for each of the past 19 years…
Branded Series
Youtube Creator Spotlight Brazil
Create a documentary series in six 10' episodes to showcase six black creators from Youtube. Six in…